Saturday, April 5, 2008

BLIF Marketing for Small Businesses

Small businesses and hobby businesses that have little or no marketing budgets can now promote their businesses online. Blif marketing (Blogging + Linked In + Facebook) is a free way to promote and expand your business.

BLIF marketing is also known as zero cost marketing. It utilizes social media, which is free for businesses to access and use. Each of the three components of BLIF Marketing has a distinct purpose.

  1. Blogging: Reaches new readers and builds the brand of the business as an authority in their niche. Blogger.com is the recommended free blogging platform.
  2. LinkedIn: Builds up your professional network. This increases the reach and breadth of your network. Use LinkedIn Answers and Groups to keep expanding your network.
  3. Facebook: This is the fastest growing of the social networks and has the reputation of having the largest number of small business owners as members. This element is for interacting and social networking at a more personal level.

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